Stuart McKay
Stuart McKay Films · Destination Campaigns

Destinations
worth travelling
for.

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"Stuart brings cinematic craft and genuine storytelling instinct to every project. That emotional connection is what makes his work impossible to ignore."
Tash Wheeler
CEO, Queensland Tourism Industry Council
Recognition
Best International Documentary
Culver City Film Festival, 2024
Official Selection
Byron Bay International Film Festival, 2024
Official Selection
LA Film Documentary Award, 2024
Honourable Mention
Athens International Art Film Festival, 2024
Official Selection
Cinematography & Photography Awards, 2025
Trusted by
Tourism AustraliaTourism & Events QueenslandVirgin AustraliaCruise WhitsundaysMackay RegionSunshine Hydro7NEWS
The approach

Place.
Character.
Story.

Most destination films show you a place. The best ones give you a reason to go. The difference is always the same — a real person, a real story, a moment that makes the audience feel something.

01
Place

Landscapes, light, aerial cinematography and the visual language of a destination. We find the frames that make people stop scrolling and start planning.

02
Character

Real locals, operators, artists, adventurers and Indigenous voices who genuinely belong to the place. Not talent. Not actors. People with something real to say.

03
Story

The human thread that holds it together. The reason someone watches to the end, shares it, and books the trip. Character-led storytelling is the biggest differentiator in destination film.

Destination work

Films that put
places on the map.

Every film below was made for a tourism organisation or destination brand. Click any to watch.

The Whitsundays
Destination Campaign · Tourism Australia
The Whitsundays
Voices of the Gooreng Gooreng
Cultural Documentary · Mackay Region
Voices of the Gooreng Gooreng
Pearls of Australia
Brand Film · Tourism Queensland
Pearls of Australia
Spirit of Tomorrow
Campaign Film · Tourism & Events Queensland
Spirit of Tomorrow
Photography

Every frame
tells the story.

Location and lifestyle stills captured alongside the film — a cohesive visual library for print, web and PR, all from a single production.

Destination photography — landscape still
Destination photography — aerial still
Destination photography — portrait still
Destination photography — lifestyle still

Photography captured on location alongside every production — no separate shoot required.

Social film

Built for
every screen.

Cut-downs and vertical formats optimised for Instagram, Facebook and TikTok — ready to hand to your digital team the moment the production wraps.

15 and 30-second cut-downs
Vertical 9:16 formats for Reels and TikTok
Square 1:1 for feed posts
Captioned versions for silent viewing
Social cut-down example
One production. Every asset.

One shoot.
Every asset.

We bring cinematic filmmaking, documentary storytelling, photography and aerial cinematography together in a single production — creating a premium library of assets designed to promote a destination across campaigns, social, websites, PR and trade.

Film

A cinematic hero film built to anchor your campaign — documentary-grade storytelling that moves people and drives visitation.

Social

Cut-downs and vertical formats optimised for Instagram, Facebook and TikTok — ready to hand to your digital team.

Photography

Location and lifestyle stills captured alongside the film — a cohesive visual library for print, web and PR.

Aerial

Cinematic drone footage and photography that reveals the scale and beauty of your destination from above.

Story

Documentary-style storytelling that finds the human moments inside a place — the people and experiences that make it worth the journey.

Campaign

Every asset delivered in a structured campaign library — organised by channel, format and use case, ready for your team to deploy.

Production packages

Three levels
of production.

Every package includes original music scored by Grammy-nominated composer Jay Bowman. Custom packages available for larger productions.

Destination
$7,500
1–2 day production

A cinematic hero film to anchor your destination's digital presence.

  • 1 x cinematic hero film (2–3 min)
  • 3 x social cut-downs (15–30 sec)
  • Location photography (20+ selects)
  • Original music score
  • Colour grade & sound design
  • Broadcast-ready delivery
Enquire about this package
Campaign
$15,000
2–3 day production

A full campaign library — film, social, photography and aerial in one shoot.

  • 1 x cinematic hero film (3–5 min)
  • 5 x social cut-downs (15–60 sec)
  • Aerial cinematography
  • Location photography (40+ selects)
  • Original music score
  • Colour grade & sound design
  • Campaign asset delivery
Enquire about this package
Signature
$30,000
4–5 day production

A signature destination campaign — documentary-grade storytelling across every channel.

  • 1 x documentary-style campaign film (5–8 min)
  • 1 x hero film (2–3 min)
  • 8 x social cut-downs
  • Aerial cinematography
  • Location & lifestyle photography (80+ selects)
  • Original music score
  • Full campaign asset suite
  • Broadcast & trade delivery
Enquire about this package

Prices ex-GST. Custom packages available for larger productions or multi-destination campaigns.

The filmmaker

Award-winning filmmaker.
Destination storyteller.

Stuart McKay directs destination campaigns that feel authentic rather than manufactured. Drawing on a background in documentary filmmaking, he finds the stories inside a place — the people, the light, the moments that make a destination worth the journey.

His work has screened at festivals in Los Angeles, New York and Athens, and been recognised by Tourism Australia, Tourism & Events Queensland, and regional tourism bodies across the country.

Based in Queensland. Filming across Australia.

Stuart McKay — Director & Brand Storyteller
Let's make something

Put your place
on the map.

Every project starts with a 30-minute discovery call. No pitch, no pressure — just a conversation about your destination and how I'd approach the campaign.

Currently booking Q1 and Q2 2027.